Advertisement
Emotive Language Examples: Mastering the Art of Persuasion Through Words
Introduction:
Ever wondered why some marketing campaigns resonate deeply while others fall flat? The secret often lies in the skillful use of emotive language – words carefully chosen to evoke specific emotions in the reader or listener. This isn't about manipulation; it's about crafting compelling narratives that connect with your audience on a human level. This comprehensive guide delves into the world of emotive language, providing clear examples, practical applications, and strategies to enhance your writing and communication skills. We'll explore various types of emotive language, analyze effective examples, and show you how to use this powerful tool responsibly and ethically. Get ready to unlock the persuasive power of words!
1. Understanding Emotive Language: More Than Just Feeling
Emotive language, also known as charged language, uses words to create an emotional response. It's not just about describing; it's about evoking feelings. This can be positive (joy, excitement, hope), negative (fear, anger, sadness), or even a complex mix of emotions. The effectiveness of emotive language hinges on its ability to connect with the reader's personal experiences and values. Understanding your target audience's emotional landscape is crucial for selecting the right words. For example, a campaign targeting young adults might use different emotive language than one targeting senior citizens.
2. Types of Emotive Language: A Diverse Toolkit
Emotive language isn't a monolithic entity. It encompasses a range of techniques:
Adjectives and Adverbs: These are the workhorses of emotive language. Instead of saying "The house is large," you might say "The house is imposing and majestic." The difference is palpable. Adverbs like "happily," "angrily," or "desperately" amplify the emotional impact.
Figurative Language: Metaphors, similes, and personification inject vivid imagery and emotional resonance. "The city was a concrete jungle" (metaphor) creates a far stronger image than "The city was large."
Sensory Details: Engaging the five senses – sight, sound, smell, taste, and touch – creates a more immersive and emotionally impactful experience. Describing the "bitter taste of betrayal" or the "soothing scent of lavender" evokes strong feelings.
Word Choice (Diction): The specific words you choose carry significant emotional weight. "Slump" conveys a different emotion than "collapse," and "whisper" is vastly different from "shout." Careful selection of vocabulary is critical.
Tone: The overall tone of your writing—formal, informal, humorous, serious—significantly influences the emotional impact. A playful tone might use lighthearted emotive language, while a somber tone would employ more serious and reflective words.
3. Emotive Language Examples in Action: Case Studies
Let's examine some real-world examples to illustrate the power of emotive language:
Marketing: A car advertisement might describe a vehicle as "sleek," "powerful," and "exhilarating" to evoke feelings of excitement and desire. Conversely, a safety campaign might use words like "dangerous," "risky," and "deadly" to instill fear and encourage responsible behavior.
Literature: Consider the opening lines of a classic novel. Authors often use powerful emotive language to immediately grab the reader's attention and set the emotional tone.
Political Speeches: Politicians frequently employ emotive language to stir up enthusiasm, anger, or fear among their constituents. Words like "freedom," "justice," or "betrayal" are common examples.
News Reporting: While aiming for objectivity, news reports still use emotive language subtly to influence the reader's perception. The choice of verbs and adjectives can subtly shape the narrative.
4. Ethical Considerations: Using Emotive Language Responsibly
While emotive language is a powerful tool, it's crucial to use it ethically. Avoid manipulative tactics that exploit or mislead your audience. Transparency is key. Ensure your claims are accurate and substantiated, and avoid using emotive language to conceal facts or distort reality. The goal should be to connect authentically with your audience, not to manipulate them.
5. Mastering Emotive Language: Tips and Techniques
Know your audience: Understand their values, beliefs, and emotional triggers.
Choose your words carefully: Select words with strong emotional connotations.
Use a variety of techniques: Combine different types of emotive language for a richer impact.
Revise and refine: Review your writing to ensure the emotional impact aligns with your message.
Test and measure: Observe the response of your audience to assess the effectiveness of your emotive language.
Article Outline: "Emotive Language Examples: A Comprehensive Guide"
Introduction: Hooking the reader and providing an overview.
Chapter 1: Defining and understanding emotive language.
Chapter 2: Exploring various types of emotive language with examples.
Chapter 3: Analyzing emotive language examples from different fields (marketing, literature, politics).
Chapter 4: Discussing ethical considerations and responsible use of emotive language.
Chapter 5: Practical tips and techniques for mastering emotive language.
Conclusion: Summarizing key takeaways and emphasizing the importance of ethical communication.
(Each chapter would then be expanded upon, providing detailed explanations and numerous examples as detailed above.)
9 Unique FAQs:
1. What is the difference between emotive language and persuasive language?
2. Can emotive language be used in academic writing? If so, how?
3. How can I avoid using emotive language manipulatively?
4. What are some common pitfalls to avoid when using emotive language?
5. Are there cultural differences in the effectiveness of emotive language?
6. How can I measure the effectiveness of my use of emotive language?
7. What are some examples of emotive language in social media marketing?
8. How can I use emotive language to improve my storytelling?
9. Is it possible to overuse emotive language? What are the consequences?
9 Related Articles:
1. The Power of Persuasive Writing: Explores the broader techniques of persuasive communication beyond emotive language.
2. Understanding Tone in Writing: Focuses on how tone impacts the emotional impact of writing.
3. Figurative Language in Creative Writing: Examines metaphors, similes, and other figures of speech.
4. Marketing Copywriting Techniques: Provides insights into writing effective marketing materials.
5. Public Speaking and Emotional Connection: Addresses how emotive language can be used in public speaking.
6. Ethical Considerations in Advertising: Discusses the ethical dilemmas surrounding marketing and advertising.
7. Analyzing Literary Devices: Delves into various literary techniques, including emotive language.
8. Improving Your Communication Skills: A broad overview of communication skills with a section on emotive language.
9. The Psychology of Persuasion: Explores the psychological principles behind persuasion, including the role of emotion.
emotive language example: Emotive Language in Argumentation Fabrizio Macagno, Douglas Walton, 2014-02-24 This book analyzes the uses and implicit dimensions of emotive language from a pragmatic, dialectical, epistemic and rhetorical perspective. |
emotive language example: The Emotion Thesaurus: A Writer's Guide to Character Expression (2nd Edition) Becca Puglisi, Angela Ackerman, 2019-02-19 The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been expanded to include 56 new entries! One of the biggest struggles for writers is how to convey emotion to readers in a unique and compelling way. When showing our characters’ feelings, we often use the first idea that comes to mind, and they end up smiling, nodding, and frowning too much. If you need inspiration for creating characters’ emotional responses that are personalized and evocative, this ultimate show-don’t-tell guide for emotion can help. It includes: • Body language cues, thoughts, and visceral responses for over 130 emotions that cover a range of intensity from mild to severe, providing innumerable options for individualizing a character’s reactions • A breakdown of the biggest emotion-related writing problems and how to overcome them • Advice on what should be done before drafting to make sure your characters’ emotions will be realistic and consistent • Instruction for how to show hidden feelings and emotional subtext through dialogue and nonverbal cues • And much more! The Emotion Thesaurus, in its easy-to-navigate list format, will inspire you to create stronger, fresher character expressions and engage readers from your first page to your last. |
emotive language example: Logically Fallacious Bo Bennett, 2012-02-19 This book is a crash course in effective reasoning, meant to catapult you into a world where you start to see things how they really are, not how you think they are. The focus of this book is on logical fallacies, which loosely defined, are simply errors in reasoning. With the reading of each page, you can make significant improvements in the way you reason and make decisions. Logically Fallacious is one of the most comprehensive collections of logical fallacies with all original examples and easy to understand descriptions, perfect for educators, debaters, or anyone who wants to improve his or her reasoning skills. Expose an irrational belief, keep a person rational for a day. Expose irrational thinking, keep a person rational for a lifetime. - Bo Bennett This 2021 Edition includes dozens of more logical fallacies with many updated examples. |
emotive language example: Emotive Language in Argumentation Fabrizio Macagno, Douglas Walton, 2014-02-17 This book analyzes the uses of emotive language and redefinitions from pragmatic, dialectical, epistemic and rhetorical perspectives, investigating the relationship between emotions, persuasion and meaning, and focusing on the implicit dimension of the use of a word and its dialectical effects. It offers a method for evaluating the persuasive and manipulative uses of emotive language in ordinary and political discourse. Through the analysis of political speeches (including President Obama's Nobel Peace Prize address) and legal arguments, the book offers a systematic study of emotive language in argumentation, rhetoric, communication, political science and public speaking. |
emotive language example: The Summer That Melted Everything Tiffany McDaniel, 2016-07-26 The devil comes to Ohio in Tiffany McDaniel's breathtaking and heartbreaking literary debut novel, The Summer That Melted Everything. *Winner of The Guardian's 2016 Not the Booker Prize and the Ohioana Readers' Choice Award *Goodreads Choice Award nominee for Best Fiction and Best Debut Fielding Bliss has never forgotten the summer of 1984: the year a heat wave scorched Breathed, Ohio. The year he became friends with the devil. Sal seems to appear out of nowhere - a bruised and tattered thirteen-year-old boy claiming to be the devil himself answering an invitation. Fielding Bliss, the son of a local prosecutor, brings him home where he's welcomed into the Bliss family, assuming he's a runaway from a nearby farm town. When word spreads that the devil has come to Breathed, not everyone is happy to welcome this self-proclaimed fallen angel. Murmurs follow him and tensions rise, along with the temperatures as an unbearable heat wave rolls into town right along with him. As strange accidents start to occur, riled by the feverish heat, some in the town start to believe that Sal is exactly who he claims to be. While the Bliss family wrestles with their own personal demons, a fanatic drives the town to the brink of a catastrophe that will change this sleepy Ohio backwater forever. |
emotive language example: Targeting Text John Barwick, 1999 Series contains structured teaching units for nine most commonly studied text types. |
emotive language example: Emotive Signs in Language and Semantic Functioning of Derived Nouns in Russian Bronislava Volek, 1987-01-01 This monograph is intended as a contribution to the integral description of language and verbal communication. Chapter I and Chapters VII and VIII are concerned with general problems of emotivity and expressivity in language as such and on all linguistic levels. These chapters describe emotivity from a new semiotic perspective and suggest a typology of emotive signs and meanings. Chapter II discusses general methodology of investigating and measuring emotive meaning in the area of word-formation (with examples from Russian). Chapters III, IV and V treat Russian diminutives fromgeneral-structural, lexical-contextual and pragmatic perspectives, while Chapter VI presents a comparison of the semantic structures of the various types of emotive noun derivatives which exist in Russian. The book thus begins with a general treatment on emotivity, goes on to consider the specific case of emotive noun-formation, giving special attention to the Russian diminutives, and then returns, by way of a comparison of the semantic structures of various types of emotive nouns, to more general problems of emotivity in language and to semiotic typology. |
emotive language example: Writing the Horror Movie Marc Blake, Sara Bailey, 2013-07-18 Tales of horror have always been with us, from Biblical times to the Gothic novel to successful modern day authors and screenwriters. Though the genre is often maligned, it is huge in popularity and its resilience is undeniable. Marc Blake and Sara Bailey offer a detailed analysis of the horror genre, including its subgenres, tropes and the specific requirements of the horror screenplay. Tracing the development of the horror film from its beginnings in German Expressionism, the authors engage in a readable style that will appeal to anyone with a genuine interest in the form and the mechanics of the genre. This book examines the success of Universal Studio's franchises of the '30s to the Serial Killer, the Slasher film, Asian Horror, the Supernatural, Horror Vérité and current developments in the field, including 3D and remakes. It also includes step-by-step writing exercises, annotated extracts from horror screenplays and interviews with seasoned writers/directors/ producers discussing budget restrictions, screenplay form and formulas and how screenplays work during shooting. |
emotive language example: Master Lists for Writers Bryn Donovan, 2015-10-14 Write faster...write more!Master Lists for Writers makes show, don't tell a lot easier and helps you figure out your story more quickly. In this book, you'll find: - lists of phrases for describing facial expressions, body language, gestures, physical appearance, and emotions- 175 master plot ideas, including romance, high-stakes, family, and workplace stories- lists of words for writing action scenes and love scenes - inspiration for figuring out character traits and quirks, backstories, occupations, motivations, and goals- lists for describing settings and writing dialogue- lists of good character names for contemporary stories...plus medieval England, Regency England, Wild West, and WWII settings- and more!Whether you're writing novels or short fiction, screenwriting, or any other kind of storytelling, Master Lists for Writers is a rich source of inspiration you'll turn to again and again.This book contains adult language. |
emotive language example: The Place of Emotion in Argument Douglas Walton, 2010-11-01 |
emotive language example: Problems of Emotive Language Edward Stankiewicz, 1964 |
emotive language example: The Get-Passives as an Emotive Language Device Norman Knabe, 2009 Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2, University of Hamburg, course: Language and Emotion, language: English, abstract: With forming a passive-voiced sentence out of an active-voiced sentence, certain elements of a situation shall be emphasized. By making the recipient of the active-voiced form the grammatical subject of the passive-voiced sentence, its focus becomes reinforced due to the sentence-initial position. The passive is thus favoured over the active form when the receiver of an action (recipient) should be focused rather than the performer (agent) of the action. Next to the greater emphasis of the active-voice object, the passive is used to stress the result of an action (which is supported by the possibility of omitting the agent). The structure be + past particle can be considered as the norm for English passives. Since the passive meaning is essentially expressed by past participles, be in the structure can also be replaced by other verbs such as get, become, remain etc. Considering be- and get-passives, there seems to be no obvious difference between the two forms. However, the get-passive would not be used at all unless it had a different meaning in comparison to the be-passive. This paper aims to explore what the distinctive feature of the get-passive is. A major contribution to answer this question comes from Hübler who claims that the get-passive is used as means of an emotive language device. I will focus mainly, though not exclusively, on his contribution The Expressivity of Grammar. While many authors (Hatcher, Lakoff, Collins etc.) have tried to analyse the difference in meaning of the two passive forms, Hübler seems to have covered and united most of the theories, leading to the conclusion that the get-passive is used to express emotional attachment. His theory is depicted in detail in the following chapter. This paper should furthermore serve to test Hübler's (someh |
emotive language example: Effective Communication in Organisations Michael Fielding, 2006 With a focus on outcomes-based education, this business communication manual caters to the needs of students of business communication at universities, technikons, and private colleges with updated information on writing e-mail messages and using the Internet. Adopting the premise that poor communication can cost an organization business and competitive status in the marketplace, this text focuses on refining and clarifying the products of communication within the company and with the public. Particular focus is paid to interpersonal conversation in small groups, formal meetings, and interviews; written clarity in internal business plans, e-mails, and memos; accessible materials for mass communication and public relations; and rules of basic grammar and punctuation. Examples of all mentioned tools are provided along with the theory and practice of their use. |
emotive language example: Language and Emotion. Volume 1 Gesine Lenore Schiewer, Jeanette Altarriba, Bee Chin Ng, 2022-11-07 The Handbook consists of four major sections. Each section is introduced by a main article: Theories of Emotion – General Aspects Perspectives in Communication Theory, Semiotics, and Linguistics Perspectives on Language and Emotion in Cultural Studies Interdisciplinary and Applied Perspectives The first section presents interdisciplinary emotion theories relevant for the field of language and communication research, including the history of emotion research. The second section focuses on the full range of emotion-related aspects in linguistics, semiotics, and communication theories. The next section focuses on cultural studies and language and emotion; emotions in arts and literature, as well as research on emotion in literary studies; and media and emotion. The final section covers different domains, social practices, and applications, such as society, policy, diplomacy, economics and business communication, religion and emotional language, the domain of affective computing in human-machine interaction, and language and emotion research for language education. Overall, this Handbook represents a comprehensive overview in a rich, diverse compendium never before published in this particular domain. |
emotive language example: International Journal of Language Studies (IJLS) – volume 9(3) Mohammad Ali Salmani Nodoushan, 2015-06-10 (1-30) by Hansong CAI & Luna Jing CAI; (31-58) by Heiko WIGGERS; (59-82) by Lozzi Martial MEUTEM KAMTCHUENG; (83-100) by Jack Jinghui LIU; (101-108) by Fereshteh AHANGARI & Masumeh MAHLUJIZADEH MAHABADI; (109-130) by Fitria A. MARFUATY & Ribut WAHYUDI; (131-146) by Milisi SEMBIRING; (147-154) by Keith ALLAN & Mohammad Ali SALMANI NODOUSHAN; (155-160) by Azizeh CHALAK. |
emotive language example: Making the Grade Bill Jones, 1990 The focus here is on the production of high quality written work and the essential skills for good writing: understanding assignments, planning essays and clear thinking, grammar and punctuation, appreciation of written style, tackling exam questions. This and the first volume (on orienting oneself as a student; verbal communication; and listening, reading, and note-taking) offer practical help for adults returning to school. Distributed by St. Martin's Press. Annotation copyrighted by Book News, Inc., Portland, OR |
emotive language example: GCSE English Language for AQA Progress Plus Student Book Lindsay McNab, Imelda Pilgrim, Marian Slee, 2015-03-19 A new series of bespoke, full-coverage resources developed for the 2015 GCSE English Language qualifications. Endorsed for the AQA GCSE English Language specification for first teaching from 2015, this print Student Book is designed for students working from grades 5 to 9. With progress at its heart, this differentiated resource covers a range of 19th-, 20th- and 21st-century texts and has spelling, punctuation and grammar support integrated throughout. The Student Book includes in-depth guidance to help students develop the skills necessary to write about an unseen text, as well as a dedicated spoken language section. An enhanced digital version and free Teacher's Resource are also available. |
emotive language example: Language and Emotion. Volume 2 Gesine Lenore Schiewer, Jeanette Altarriba, Bee Chin Ng, 2022-11-07 The series Handbooks of Linguistics and Communication Science is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction. |
emotive language example: CCEA GCSE English Language, Third Edition Student Book Amanda Barr, Aidan Lennon, Jenny Lendrum, Pauline Wylie, 2017-09-11 Exam Board: CCEA Level: GCSE Subject: English First Teaching: September 2017 First Exam: June 2019 This title has been endorsed for use with the CCEA GCSE English Language specification Ensure that every student can achieve their best with the market-leading Student Book for CCEA GCSE English Language, fully updated for the 2017 specification with a rich bank of stimulus texts, classroom activities and assessment support. - Offers expert coverage of the new examined elements of the specification (Reading Literary Texts and Creative Writing) from an author with extensive teaching and examining experience - Develops strong reading and writing skills as students work through step-by-step guidance and progressive activities matched to the Assessment Objectives - Provides effective models for students' own writing for different purposes and genres by including a range of literary and non-fiction text extracts - Thoroughly prepares students for assessment with practice questions, sample student responses and trusted advice on the examinations and Controlled Assessment - Helps students monitor their learning and identify their revision needs using self-assessment criteria at the end of each unit |
emotive language example: Emotional Design Don Norman, 2007-03-20 Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you. |
emotive language example: Critical Thinking, fourth edition William Hughes, Jonathan Lavery, 2004-08-31 William Hughes's Critical Thinking, recently revised and updated by Jonathan Lavery, is a comprehensive and accessible introduction to the essential skills required to make strong arguments. Hughes and Lavery give a thorough treatment of such traditional topics as deductive and inductive reasoning, logical fallacies and how to spot them, the importance of inference, how to recognise and avoid ambiguity, and how to assess what is or is not relevant to an argument. But they also cover a variety of topics not always treated in books of this sort - special concerns to keep in mind when reasoning about ethical matters and how the nature of a language can affect the structure of an argument. The book gives a lucid treatment of the differences between descriptive and evaluative meaning: one person's freedom fighter is another person's terrorist. For the fourth edition, Jonathan Lavery has added a new chapter on scientific reasoning, expanded the treatment of analogies, added numerous examples, and revised and updated the text throughout.--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
emotive language example: FCS English First Additional Language L3 Elisabeth Pilbeam, 2008 |
emotive language example: Ethics Noel Stewart, 2009 This textbook provides a much-needed, straightforward introduction to moral philosophy. It will particularly benefit students following courses containing an ethics module, including philosophy from secondary school onwards, religious studies, law and medicine, but it has also been written for any reader puzzled by moral disputes and dilemmas. Written in an easy and approachable style and packed with lively examples from everyday life, the first section of the book clearly explains and assesses the arguments for and against the rival moral theories of utilitarianism, Kantianism, Divine Command Theory and virtue ethics. The second section develops this by analysing the conflicting advice each moral theory gives regarding four controversial areas of life, namely euthanasia, abortion, animal rights and the environment. The final section concludes with an account of the vital debate concerning whether the difference between right and wrong is an objective fact discovered by us, like gravity, or is instead a human creation and invented by us, like tax laws. Throughout the book moral arguments are broken down into their component parts and explained in clear and simple stages so that readers not previously familiar with philosophical reasoning are aware at all times of where they are in the debate, and where the strengths and weaknesses lie in each position. As such, it is an ideal introduction to critical thinking as well as to moral philosophy. |
emotive language example: Language Power Margo Gottlieb, Mariana Castro, 2017-03-14 Here, at last, is every K-8 teacher’s playbook on the critical role academic language plays in content learning and student achievement. What exactly is so different? Margo Gottlieb and Mariana Castro distill the complexities of language learning into four key uses through which students can probe the interplay between language and content, then demonstrate their knowledge and understanding. It’s as straight-forward as that. |
emotive language example: Towards Excellence in Early Years Education Kathleen Goouch, 2010-06-22 This book uniquely describes the work of two Early Years Professionals, drawing on their narrative accounts as they robustly describe and analyse their work with young children. Against a backcloth of increasing regulation and inspection of early years care and education, Kathy Gooch emphasizes the importance of building authentic relationships with children and their families, explores how play can be promoted as the central site for learning, and shows how professionals can use play to account for children’s development and learning. In analysing the Early Year Professionals’ narratives, this book explores key themes including: Traditional notions of ‘teaching’ and how they can be redefined The significance of talk in children’s lives Teachers’ professional identities How children’s potential in learning can be achieved through play Celebrating knowledge, skills and understanding and re-defining what it means to be a teacher, in its broadest sense, this fascinating book brings together research and literature from across disciplines. Containing a foreword by Tricia David, it will be of interest to academics, early years educators and students on early childhood education degree programmes and initial teacher education courses, as well as others concerned with the over prescriptive nature of early education. |
emotive language example: X-kit FET Grade 11&12 English First Additional Language Sonja Burger, 2007 |
emotive language example: Higher English Language Skills: Answers and Marking Schemes Mary M. Firth, Andrew G. Ralston, 2015-02-27 Exam Board: SQA Level: Higher Subject: English First Teaching: September 2014 First Exam: Summer 2015 This book (which is photocopiable within the purchasing institution) accompanies the student book of the same name. It is a brand new edition of a bestselling title, updated for the newest CfE Higher English course, and particularly directed at offering support for Paper 1: Reading for Understanding, Analysis and Evaluation. It provides detailed answers and suggested marking instructions to the student book material, and gives you the support and advice you will need to succeed in this element of Higher English - Become more secure in your knowledge of the English language and in your reading skills - Apply those reading skills in learning how to answer questions on close reading - Practise answering questions in the accompanying student book |
emotive language example: The Routledge Handbook of Materials Development for Language Teaching Julie Norton, Heather Buchanan, 2022-03-25 The Routledge Handbook of Materials Development for Language Teaching is the definitive resource for all working in this area of language and English language teaching. With 34 chapters authored by leading figures from around the world, the Handbook provides an historical overview of the development of language teaching materials, critical discussion of core issues, and an assessment of future directions. The contributions represent a range of different international contexts, providing insightful, state-of-the-art coverage of the field. Structured in nine sections, the Handbook covers: changes and developments in language teaching materials controversial issues in materials development research and materials development materials for language learning and skills development materials evaluation and adaptation materials for specific contexts materials development and technology developing materials for publication professional development and materials writing Demonstrating throughout the dynamic relationship between theory and practice, this accessible Handbook is essential reading for researchers, scholars, and students on MA programmes in ELT, TESOL, and applied linguistics. |
emotive language example: Persuasive Language in Media Texts Iris Breuer, Melanie Napthine, 2008 This is a practical handbook for English students and teachers in Years 10-12 that builds skills and knowledge for analysis of: issues; persuasive language techniques (written and oral); persuasive images; points of view. It is packed with all types of media texts with activities and sample student responses. This fabulous resource tutors the student through this most demanding area of their English studies. |
emotive language example: An Introduction to Ethics William Lillie, 2020-07-20 Originally published in 1948, and reprinted in 1955 and updated in 1961, this book is a straightforward account of moral philosophy for students. It discusses comprehensively the contributions made by 20th Century moralists, both in terms of the interpretation of their predecessors and original ethical speculation. |
emotive language example: Critical Thinking Skills for Education Students Lesley-Jane Eales-Reynolds, Brenda Judge, Elaine McCreery, Patrick Jones, 2013-06-17 Revised and extended to cover critical reflection and evaluation of information resources, this new edition of Critical Thinking Skills for Education Students is a practical and user-friendly text to help education students develop their understanding of critical analysis. It outlines the skills needed to examine and challenge data and encourages students to adopt this way of thinking to enrich their personal and professional development. The text helps students to develop their self-evaluation skills in order to recognise personal values and perceptions. Critical analysis, modeling, case studies, worked examples and reflective tasks are used to engage the reader with the text - building both skills and confidence. This book is part of the Study Skills in Education Series. This series addresses key study skills in the context of education courses, helping students identify their weaknesses, increase their confidence and realise their academic potential. Titles in this series are suitable for students on: any course of Initial Teacher Training leading to QTS; a degree in Education or Education Studies; a degree in Early Years or Early Childhood Education; a foundation degree in any education related subject discipline. Lesley-Jane Eales-Reynolds is Pro Vice Chancellor (Education) at Kingston University. Brenda Judge is a Senior Lecturer at Manchester Metropolitan University. Elaine McCreery is Head of Primary, Early Years and Education Studies programmes at Manchester Metropolitan University. Patrick Jones, now retired, was Senior Lecturer in Primary Education at Manchester Metropolitan University. |
emotive language example: Academic Writing and Grammar for Students Alex Osmond, 2015-09-26 Grappling with grammar? Struggling with punctuation? Whether you′re writing an essay or assignment, report or dissertation, this useful guide shows you how to improve the quality of your work at university – fast – by identifying and using the correct use of English grammar and punctuation in your academic writing. Using tried and tested advice from student workshops, Alex Osmond shares practical examples that illustrate common mistakes, and shows you how to avoid them. You’ll also discover guidance on: Writing structure – the what and how of crafting sentences and paragraphs Conciseness – how to express your point succinctly and clearly, showing you understand the topic Effective proofreading – the importance of the final ‘tidy up’, so your work is ready to hand in Referencing – common systems, and how to reference consistently (and avoid plagiarism). This new edition also includes separate chapters on critical thinking and referencing, exploring each topic in more detail, and learning outcomes in every chapter, so you can identify what new skills you’ll take away. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success! |
emotive language example: Hooking Students into Learning Patricia Hipwell, 2018-07-20 Best selling author of the How to write what you want to say series, Patricia Hipwell, has completed her magnum opus which will benefit all teachers from Year 4 – Year 12. This book has been written to provide teachers with ways of ‘hooking’ students into learning at the start of each and every lesson. It contains almost 300 ways of doing this. The book is designed to be used by teachers in all curriculum areas from Year 4 upwards. It contains a plethora of ideas that can be adapted to any curriculum area. In the book, the term relevant or subject-specific content is used a great deal. This is because skills are always best developed in the context of use with content that is relevant to current areas of study. There is little point, for example, in asking students to do an activity that develops their sentence-writing skills using information on Ancient Greece when they are currently studying the Black Death. The symbiotic relationship between content and skills means that teachers often have to develop their own resources, because this enables them to focus on the skills using relevant and current content. Variously referred to as anticipatory sets, warm‑ups, lesson starters or ‘hooks’, the activities in this book are excellent ways to ‘switch students on’ to their learning. In this book the activities will be referred to as lesson starters. Their purposes include: ● moving key facts and figures from short-term to long-term memory ● activating prior knowledge about a topic (where prior knowledge exists) ● awakening interest in the topic of the lesson ● checking for understanding ● improving a variety of skills ● developing learning strategies ● improving vocabulary ● developing collaborative learning strategies. Most of these activities are designed to take between five and ten minutes at the start of the lesson. Students may take longer until they become familiar with them, especially if the activities are different from current learning activities. Many of the activities will work best if students work in pairs or small groups. Some activities can generate noise and therefore be unsettling, so teachers will need to be mindful of this when choosing a particular activity. They may prefer to do the activity at the end rather than the start of a lesson. In this case, the purpose of the activity is to consolidate the learning of the lesson. The focus of many of the activities is to increase the amount of reading and writing we require students to do. Also, students need to develop their vocabulary in all areas of the curriculum and many of the activities have been developed with this in mind. |
emotive language example: (Free Sample) Decoding Reading Comprehension: How to Prepare RC for CAT, XAT, SNAP & GMAT Hemant Shrivastava, The book “Decoding Reading Comprehension: How to Prepare RC for CAT, XAT, SNAP & GMAT” has been conceived with dual purpose: designed as quick reference to concepts, principles in English to find out what a theme is, identifying a theme using tools and techniques, clause-analysis, sentence structure, sentiment of a text, to compare structure of story or passage in terms of its constituents and purpose, usage of idioms, phrases, metaphors and other literary tools. • Important and essential literary and linguistic definitions, rules, examples relevant to examinations like CAT (Common Admission Test) and GMAT (General Management Aptitude Test) are provided with examples wherever possible. Where needed, hints are given as to the use of a rule to avoid common mistakes, • A perfect blend of Handbook and textbook: For the first time well written chapters on important topics with suitable examples, illustrations, figures and tables on essential topics are given in this book. • The author has taken the pain to fill important knowledge-gaps so as to build your fundamental concepts and its application. In that sense various exercises are graded as “Level of Competence - I, II and III” to give you insight into the application of concepts. • The emphasis has been placed on reasoning in the sense that facts and logic act as interlocked themes for understanding. Facts play an important role in guiding logic. • Each topic has been treated by way of highlighting central idea of a passage in terms of validity of an application of rule or concept. • In chapters on argumentation, identifying theme, or critical reasoning I have been guided by my twenty-five years of coaching experience and my own success at CAT examination to secure my entry into Indian Institute of Management Indore. • The book can be used as a perfect TEXTBOOK-CUM-PRACTICE BOOK. |
emotive language example: The Janus-Face of Language: Where Are the Emotions in Words and the Words in Emotions? Cornelia Herbert, Thomas Ethofer, Andreas J. Fallgatter, Peter Walla, Georg Northoff, 2018-09-28 Language has long been considered independent from emotions. In the last few years however research has accumulated empirical evidence against this theoretical belief of a purely cognitive-based foundation of language. In particular, through research on emotional word processing it has been shown, that processing of emotional words activates emotional brain structures, elicits emotional facial expressions and modulates action tendencies of approach and avoidance, probably in a similar manner as processing of non-verbal emotional stimuli does. In addition, it has been shown that emotional content is already processed in the visual cortex in a facilitated manner which suggests that processing of emotional language content is able to circumvent in-depth semantic analysis. Yet, this is only one side of the coin. Very recent research putting words into context suggests that language may also construe emotions and that by studying word processing one can provide a window to one’s own feelings. All in all, the empirical observations support the thesis of a close relationship between language and emotions at the level of word meaning as a specific evolutionary achievement of the human species. As such, this relationship seems to be different from the one between emotions and speech, where emotional meaning is conveyed by nonverbal features of the voice. But what does this relationship between written words and emotions theoretically imply for the processing of emotional information? The present Research Topic and its related articles aim to provide answers to this question. This book comprises several experimental studies investigating the brain structures and the time course of emotional word processing. Included are studies examining the affective core dimensions underlying affective word processing and studies that show how these basic affective dimensions influence word processing in general as well as the interaction between words, feelings and (expressive) behavior. In addition, new impetus comes from studies that on the one hand investigate how task-, sublexical and intrapersonal factors influence emotional word processing and on the other hand extend emotional word processing to the domains of social context and self-related processing. Finally, future perspectives are outlined including research on emotion and language acquisition, culture and multilingualism. In summary, this textbook offers scientists from different disciplines insight into the neurophysiological, behavioral and subjective mechanisms underlying emotion and language interactions. It gives new impulses to existing theories on the embodiment of language and emotion and provides new ways of looking at emotion-cognition interactions. |
emotive language example: The Language of Emotions Susanne Niemeier, René Dirven, 1997-04-03 Since the celebration of the 100th anniversary of Darwin's The Language of the Emotions in Man and Animals (1872), emotionology has become a respectable and even thriving research domain again. The domain of human emotions is most important for mankind, emotions being right in the center of our daily lives and interests. A key-role in the interdisciplinary scientific debate about emotions has now been accorded to the study of the language of emotions. The present volume offers a new approach to the study of the language of emotions insofar as it presents theories from very different perspectives. It encompasses studies by scholars from diverse disciplines such as linguistics, sociology, and psychology. The topics of the contributions also cover a range of special fields of interest in four major sections. In a first section, a discussion of theoretical issues in the analysis of emotions is presented. The conceptualization of emotions in specific cultures is analyzed in section 2. Section 3 takes a different inroad into the language of emotions by looking at developmental approaches giving evidence of the fact that the acquisition of the language of emotions is a social achievement that simultaneously determines our experience of these emotions. Section 4 is devoted to emotional language in action, that is, the contributions focus upon different types of texts and analyze how emotions are referred to and expressed in discourse. |
emotive language example: The Grammar of Interactional Language Martina Wiltschko, 2021-06-17 A cutting-edge work, this book analyses the grammar of interactional language with a focus on discourse markers and their typology. |
emotive language example: Targeting Media Annemarie Lopez, 2000 The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text type and structured teaching units. Each text type is given comprehensive coverage with a clear descriptive overview followed by interesting lessons for students in middle high school.--P. [4]. |
emotive language example: And Introduction to Ethics William Lillie, 2021 |
emotive language example: Media Studies Eoin Devereux, 2007-06-21 Bringing together a range of renowned scholars in the field, this book examines eighteen key issues within contemporary media studies. Written in an accessible student-friendly style, Media Studies - Key Issues and Debates is an authoritative landmark text for undergraduate students. Each individual chapter begins with a concise definition of the concept(s) under investigation. This is followed by a 5,000 word discussion on the current state of play within research on the specific area. Chapters contain case-studies and illustrative materials from Europe, North America, Australasia and beyond. Each chapter concludes with annotated notes, which guide the student-reader in terms of future study. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny Kitzinger, Jeroen de Kloet, Liesbet van Zoonen, Sonia Livingstone and Greg Philo. |